Australian beef and lamb is produced to the highest standard in the world
The Meat Standard Australia (MSA) logo is a symbol of quality you can trust when buying Australian beef and lamb.
MSA grading system uses information gathered from production to processing phase to determine a grade based on key factors known to influence eating quality. Key factors start on the farm to include factors such as welfare, management and transport practices and extends to rigorous food safety program tailored for our boning room.
